Campaign Imagery
Logo lock-up
Campaign Materials
Credits
Campaign Imagery
Photographer: Erik Almas
Creative Director: Lee Einhorn
Design Director: Cris Logan
Senior Copywriter: Jody Horn
Senior Art Director: Gus Johnston
In order to create a global campaign, VBP needed to identify their main unique point. Each Sheraton property has its own personality so it is up to their employees to represent the brand and its values. It is the people that makes Sheraton unique. They go beyond expectations to bring hospitality to everyone.
Together with the VBP team I was responsible to create visual concepts, the campaign lock-up, marketing materials (from on-property key cards to OOH billboards) and interviewing Sheraton's employees, hearing their stories in order to cast the campaign's talent.
Photographer: Erik Almas
Creative Director: Lee Einhorn
Design Director: Cris Logan
Senior Copywriter: Jody Horn
Senior Art Director: Gus Johnston