For Real
Creative Director: Greg Coffin & James Duffy
Design: Andre Cabral
After a gaining a bad reputation, Chipotle tackled VBP to refresh their image and show their devotion for fresh, natural ingredients. From the ingredients photography, typefaces and tone of voice, VBP created a unique position, showing how Chipotle is for Real.
Together with the Design team at VBP, I had the opportunity to explore dynamic hand-written illustrations and typography, for both static and animated billboards.