2018
Reebok

Be More Human

The Details

The only way to make justice to women making change, is through their own words. VBP created the Reebok's FW18 #BeMoreHuman camping by showcasing a selected group of women, and highlighting their stories.

My Role

In order to support the main campaign materials, I was responsible for designing and overseeing the production of the Influencer kit and website.

Influencer Kit

I was responsible for designing the unboxing experience, content organization, and the content itself. All the typography was created by Kelly Malka, but placement was decided by me and Andrew Johnson.

Influencer Kit
Model with tote bag
Shipping Bag
Shipping Bag Open
Shoe Box Inside tote bag
Shoe Box
Shipping Back

Campaign Website

I was responsible for designing the entire UX and UI of the site.
The imagery and handwritten typography was borrowed from the campaign imagery.

Check the live site at https://www.reebok.com/us/bemorehuman#/

Credits

Influencer Seeding Kit

Photographer: Zac Wollons

Design Director: Cris Logan

Associate Design Director: Andrew Johnson

Copywriter: Jennifer Capobianco

Typography: Kelly Malka

Campaign Website

Photographers: Zoey Grossman, Liz Collins & Dave Meyers

Creative Director: Tyler Hampton

Associate Creative Director: Byron Del Rosario

Typography: Kelly Malka

Copywriter: Jennifer Capobianco

Development: Welikesmall

Account Managers: Michael Chase, Nicole Spinelli & Lindsie Levinson

Projects

Contact