Warm Smarter Campaign
Creative Director: Scott Duchon
Design Director: Andre Cabral
Copywriter: Amber Jolley
Art Director: Michael Arroyo
How warm does Columbia Sportswear’s Omni-Heat technology really feel? Well, the answer is absurdly warm. Some say it feels like curling up to a cozy fire and others say it’s like downing a bowl of ghost pepper chili with hot sauce as a garnish. Omni-Heat feels like a little of all of the above, sealed into hundreds of tiny thermal dots.
I was responsible for the design language of the entire new ad campaign, while overseeing and guiding the creative team.
Creative Director: Scott Duchon
Design Director: Andre Cabral
Copywriter: Amber Jolley
Art Director: Michael Arroyo