2019
Reebok X Cardi B

Nailed It!

Details

The VBP design team was tackled with expanding the "Sport the Unexpected" campaign alongside with the "Nailed it!" spot. Our response was an influencer kit for the Cardi-B Limited Edition Sneaker, delivered by hand.

My Role

I was responsible for the art direction, additional illustrations to the box outside, and overseeing the project production.

Influencer Kit

Andrew Johnson and I were responsible for designing the unboxing experience, content organization, and the content itself. All illustrations are original, made to spec to fit the campaign and the kit structure.

Credits

Influencer Kit

Photographer: Zac Wollons

Creative Director: Byron Del Rosario

Associate Design Director: Andrew Johnson

Art Director: Victor Roa

Copywriter: Bryson Schmidt & Sam Bauer

Retouch: Jade Meneguel

Projects

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