2015

Qualcomm

Why Wait

Details

Qualcomm’s inventions quietly connect billions of people around the world. DDB was tasked to turn the intangible, into tangible, introducing Qualcomm and its unwavering will to push technology forward to the public. Qualcomm’s #Whywait was more than a tagline. It was a rallying cry to bring on the future.

My Role

I acted as the main art director and designer, able to freely conceptualize the campaign imagery, while embracing the brand’s typefaces and color palette. The work range from simple web banners, to actual museum installations.

Campaign Imagery

I was responsible for creating visual metaphors to translate the current and future possibilities of Qualcomm's technologies.

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Seed Light bulb

Wired Brain

Ethernet cable yarn ball

Mobile of Devices

Phone carved out of a graphite pencil

Group of picture frames

Grain Phone

Thinker Robot with a glowing heart

String Gobe

Motherboard city

Fabric Videos UI

I was responsible for creating and conceptualizing all the UI elements in the videos.

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Invisible Museum

I was responsible for creating and conceptualizing the museum brand, wall graphics and portion of the AR UI.

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Credits

Campaign Imagery

Photographer: Dwight Eschliman

Creative Director: Jonathan Byrne & Daniel Read

Associate Creative Director: Sam Brown

Copy Writer: Andy Whalen

Billboards: Colossal Media

Fabric Videos

Creative Director: Daniel Read

Associate Creative Director: Michelle Sjoberg

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Invisible Musem

Creative Director: Daniel Read

Associate Creative Director: Michelle Sjoberg

Copy Writer: Andy Whalen

Development: Nexus Interactive Arts

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Projects

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